This is the difference between marketing and branding

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Marketing is the link between the brand and the market: its task is to offer products and services and to express the uniqueness of the brand. It uses a marketing strategy to plan, coordinate and monitor market- and customer-oriented activities with which the company aims to achieve its goals. It uses the guidelines from brand…

What is Affiliate Marketing?

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Affiliate marketing is an English term and is also known in German as Partner Marketing. Simply explained, the point here is that an advertiser (affiliate, advertiser) makes appropriate advertising for a seller (vendor). If a certain action is achieved, for example a purchase, the affiliate receives a commission. How Does Affiliate Marketing Work? ffiliate marketing…

Video and content for successful video marketing

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In the marketing departments of many companies, the topic of video marketing is initially approached euphorically, only to discover after some time that the results are rather disappointing. The project is buried. However, experience has shown that the reason why video marketing does not bring the desired success is not the inadequate quality of the…